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8 Offline Marketing Ideas

8 Offline Marketing Ideas

Best offline marketing techniques, ideas & strategies to get customers

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Post by : Juan Carlos Sanchez

…That Could Bring In Revenue To Your Online Business

Before businesses converted to online marketing, the bread and butter marketing and advertising techniques are mostly focused on traditional marketing or what is not called as offline marketing. These 8 offline marketing ideas have been around for years and have been proven time and again to bring in revenue to any business whenever they are well-placed and well-timed.

Classified ads
Ad placing on any local or national newspapers – if your pockets could afford that – can give your website traffic or sales a really good boost. How? Apparently, people still read newspapers and trust the things they read on print media. And with this same level of trust, people view newspaper ads as something that they can be confident about. Online businesses that have placed ads on newspapers have benefited from the great advertising rates of this medium.

Flyers and Posters
There’s a good reason why small and large companies alike still use flyers as part of their marketing campaigns. They work and they work really well. Place flyers somewhere with good traffic and watch as traffic get diverted to your website.

Direct Mail
The offline version of opt-in email listing and email marketing, offline direct mail is a marketing method that directly contacts individual and inform them of your website’s presence. When done consistently and with good email pieces, this strategy can help with brand awareness. This may even result to instant sales.

Infomercials
While this could turn out to be quite expensive, infomercials are actually very effective means to enhance brand awareness and to increase market reach. Since most infomercials run consistently over a long period of time, these often allow for some curiosity on the part of viewers. If you don’t have enough budget for infomercials, try group advertising. This will spread the cost between you and your partners.

Business Cards
These are possibly the least expensive of all marketing strategies. Give your business cards to anyone you meet and leave them anywhere you go. The results may not be instantaneous, but in time, your cards could bring in revenue for your online business.

Give Free Information
If you are an expert in a field relevant to your business, you could try to be a free learning resource. You could do this by holding a free offline class. Radio and TV shows are also good mediums as these could reach a wider spectrum of audience. If you can, try to get an interview over the radio or on a TV show.

Freebies and Giveaways
Giving away promotional items is still alive and well. Next to business cards, this strategy is probably the second least expensive. The cost of this offline marketing strategy could run up to a few hundred dollars or more though if you’re giving away expensive free items.

Network with Other Local Business Owners
The chamber of commerce as well as other local business associations are powerful tools to expand your network. Connections mean better opportunities. Try to get as many connection as you can by attending local business owners meetings and conferences.

8 Offline Marketing Ideas

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Online Marketing Tips and Tricks 2016

Video is taking content marketing by storm, but then you have to do more than just to realize its full potential use online marketing tips and tricks

When five years in the future, you would be reading this article or would you watch it in video format ? As online video continues inimitable emergence, it is an interesting question to think about.

In 2017, video will account for 69% of all buyer Internet traffic, according to Cisco. Video-on-demand traffic alone will almost be tripled. Leaves in a strip of statistics on the subject, I am hard pressed an indicator that not suggest to find a rapid growth.

With online video quickly becoming an important tool for people to satisfy their information and entertainment needs, small businesses will need to learn online marketing tips and tricks to include in their internet marketing strategies.

Video is the future of content marketing. That is to say, if it is not the here and now. Several studies show more than half of companies already using the medium – a figure that is predicted to increase as more and more aware of the possibilities. Nielsen says 64% of marketers expect video to dominate their strategies in the near future. It’s not hard to see why.

When it comes to potential range, video is matchless. YouTube gets more than one million unique visitors per month – that’s more than any other channel, apart from Facebook. One in three Britons see at least one online video per week – which is a weekly audience of over 20 million people in the UK alone. Video will give you access to all of this. Video done well can give you a piece of. What other form of content can do the same?

It is of course fascinating and, in an age of information overload, it is vital for small businesses to provide content that is easy to digest; if not, then the consumer will simply move on. Video does this very well. If a picture is worth a 1000 words a minute of video is worth 1.8 million, as Forrester researchers say. No wonder then that Axonn Research shows seven in 10 brands can be seen in a more positive light after watching interesting video content from them.

But video is really possible for small businesses? Absolutely. Production costs have fallen sharply in recent years and you no longer need to be a technical whiz to work out how to use. Apps like Twitter’s Vine, with its six-second maximum clip length, have dramatically increased the opportunity for companies with a limited budget to get stuck in. Still, if you have to realize a decent return on your investment, you need to bear the following in mind.

online marketing tips and tricks will help you consider the audience you are trying to achieve and ensure the video is relevant to them. If it was not the most appropriate means to convey your message, you are probably wasting your time.

Do not forget, social media and promote across multiple channels. If you want to fully realize potential of videos,make it easier for users to find and share. Not mobile neglect not. Ooyala has a tenth of all video plays happen predicated on mobile phones and tablets, and it is an increasingly important segment of mobile phones with 41% more market share for video consumption at the end of June 2013 than at the beginning of the year .

Finally, be more creative not only with the videos themselves, but in the strategy you develope around them. As my head marketing likes to say, creativity wins more than the cost of production every time. Get that little law and videos will not only be the future of content marketing, so learn all you can about online marketing tips and tricks.
Online Marketing Tips and Tricks. https://youtu.be/b4ssKIpgKCg

escribir-ordenadorThe Five Basic Principles of Online Marketing

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Post by : Juan Carlos Sanchez

The experts about the most vital parts of online marketing, and you’ll invariably come up with a list of five major responses. These five critical online marketing principles are:

1. Dead-ends
2. Giving and selling
3. Trust
4. Push and pull
5. Niche marketing

The dead-end principle means that your web marketing effort can’t just exist. It must give prospective customers a reason to look around and take action. Otherwise, it’s the same as having them see your ad, then turn around and go elsewhere – your ad was a dead-end to them, they didn’t get anything out of it. No matter how informative your website is, with gorgeous graphics and a winning layout, if it does not encourage your visitors to take certain actions, then it is just taking up web space and isn’t actually filling a purpose. Therefore, when you’re designing your web marketing strategy, before even building your site, you’ll need to ask yourself how you’ll obtain your visitors. You’ll then need to choose which activities will get you to these results, and which of them can be done in-house, as others are outsourced.

The giving and selling principle refers to the fact that when people shop online, they expect to receive something a little extra. Therefore, one fantastic method for attracting customers to your website is to give something to them for free, and then attempt to sell them something else. The strategy typically goes as follows: the first step is to attract people to your site using a good amount of free information. The second step is to inform these prospective customers about your products and services. The free stuff doesn’t need to be something tangible. Even the information has value, and then once they’re hooked, they’re ready to learn about what you have to sell them.

Trust is an extremely important principle for web marketing. In fact, many experts believe that it is the most important of all the other principles for selling your products and services. Without this trust, people simply won’t buy from you and you won’t have a business. Trust is built in a number of ways. This can include selling well known and respected name brands, by clearly displaying your privacy, shipping, and return policies, by joining well known and respected organizations, and by offering guarantees that you’ll stand by. A customer-friendly system based on quality and transparency allows you to build your credibility and will earn the trust of your prospective customers, leading to more sales of your products and services.

The push and pull principle works by pulling people into your website using attractive content, and then pushing your information to them on a regular basis using email. This can be done in a number of ways; most commonly, this has to do with opt-in programs such as newsletters and updates about sales and other promotions. Since websites are relatively passive, it is extremely useful to add an active element to your marketing campaign that will remind your prospective customers of your existence, and entice them to act on what you have to offer.

Niche marketing has become a vital part of the web marketing industry. It is a recognized fact that to be successful, especially with an online business, you need to know your niche, and market directly to them. With a small business, finding the niche must be filled in order to give them enough leverage against the competition. A niche allows a business, no matter how large or small, to focus on a certain corner of the marketplace, limiting the competition, and focusing on the precise type of person who is most likely to become a customer. The key to niche marketing is to begin with a business plan to identify and define your focus and purpose, and then build your website and marketing strategy based upon the vision you’ve outlined. This encourages consistency and accuracy throughout your web marketing efforts.

All of these principles are very important to creating a successful marketing strategy online. By making sure that these principles are all fulfilled, you can be certain that you’ll increase your number of new visitors, and – perhaps more importantly – encourage past and current customers to return.

The Five Basic Principles of Online Marketing